The initiative seeks to promote fresh fruits and vegetables to millennials and their families
5/23/2016 – Washington, DC: Last week at the Building a Healthier Future Summit, Green City Growers (GCG) announced that they have signed on as a partner organization with FNV. FNV is a bold new branding initiative led by Partnership for a Healthier America that uses disruptive marketing and an aggressive advertising program to reintroduce teens and their families to fruits and veggies.
Launched in two lead markets in 2015, FNV has had a national impact immediately through digital and social media. GCG will support the FNV initiative through promotional and marketing activities, co-branding, and fundraising efforts.
“Our partnership with FNV is an exciting step in expanding the impact and reach of GCG’s mission,” said Jessie Banhazl, CEO and Founder of Green City Growers. “FNV has provided a national platform to promote both the consumption, and production, of fruits and vegetables, and look we forward to what’s to come.”
About FNV: Buckle Up America. For years, fruits and veggies stood by passively as the marketing machine cranked full throttle, selling you everything from shoes to barbecues to shiny new sports cars. But now, we’re officially joining the party. Taking over billboards and airwaves. Enlisting athletes and celebs. Shamelessly pushing peaches and sweet potatoes onto the public. FNV is here, America. Prepare to be marketed to. Visit fnv.com for more information.
About Green City Growers: Green City Growers (GCG) is an urban agriculture business specializing in the installation and maintenance of raised bed gardens, rooftop farms and indoor growing systems, using only organic methods. GCG transforms otherwise unused space into thriving urban farms, providing schools, homeowners, restaurants, businesses and communities immediate access to nutritious food, while revitalizing city landscapes and inspiring self-sufficiency through garden education programs.