May 23, 2016: Last week at the Building a Healthier Future Summit, Green City Growers was announced as a new partner organization with FNV. FNV is a bold new branding initiative led by Partnership for a Healthier America that uses disruptive marketing and an aggressive advertising program to reintroduce millennials and their families to fruits and veggies.
For years, fruits and veggies stood by passively as the marketing machine cranked full throttle, selling you everything from shoes to barbecues to shiny new sports cars. FNV is now taking over billboards and airwaves, enlisting athletes and celebrities, and marketing fruits and veggies in the same way.
FNV was launched in 2015 in two lead markets in Hampton Roads, Virginia and Fresno, California, and has had a national impact immediately through digital and social media. GCG will support the FNV initiative through promotional and marketing activities, co-branding, and fundraising efforts.
Our partnership with FNV is an exciting step in expanding the impact and reach of GCG’s mission, especially as it pertains to our youth garden education programming. FNV has provided a national platform to promote both the consumption, and production, of fruits and vegetables. We look forward to what’s to come.
To learn more about the exiting work that FNV is doing, visit fnv.com.