When Green City Growers started in 2008, our simple goal was to build and install raised beds in urban environments. We did that successfully for several years and quickly established ourselves as the leading producer of raised-bed vegetable gardens for homes and businesses in New England. Over time, we recognized a need in our community. We realized that it was important to us to be able to use what we had learned to help change the way consumers engage with the food system through our products and services. So we set out to do just that. In fact we literally wrote the book on how to create thriving urban gardens. From there our mission evolved to include educational programming for schools, corporate wellness programs, residencies, seniors and more.
Green City Growers became a mission driven company transforming underutilized spaces into thriving food production sites and biodiverse landscapes, providing our clients with immediate access to hyperlocal food and inspiring self-sufficiency through sustainable growing practices. While our mission evolved, we realized that our logo, the same logo we’d had since we started in 2008, didn’t fully reflect the new core foundations of our brand and of our dedication to teaching others self-sufficiency by growing their own sustainable food sources. It also didn’t fully represent the diversity of our farmers, or our dedication to being a Benefit Corporation. Since we were entering into our tenth year of business with the original logo, we knew it was time for a change. We needed a clean design that was scalable and easy to reproduce at any size. We worked with local designer Townsend Colon to update our logo to fit this new brand vision. Here’s the result!
The new, simplified logo fully represents the triple bottom line of our business; our dedication to social equity, economic prosperity, and environmental stewardship. We hope you love our new look as much as we do.